Privacy Policy
Last Updated: July 2026
London Kent Fireplaces ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website, inquire about our products, or hire us for fireplace services and installations. This policy adheres to the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For the purpose of the UK GDPR, the Data Controller is Sam Godbolt (Sole Trader), trading as London Kent Fireplaces.
1. Information We Collect
We may collect and process the following types of personal data about you:
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Identity Data: Full name, title.
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Contact Data: Delivery address, installation/billing address, email address, and phone numbers.
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Transaction Data: Details about payments to and from you, quotes provided, and products or installation services you have purchased from us.
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Technical and Usage Data: Information about how you use our website, including your IP address and browser type.
2. How and Why We Use Your Personal Data
We will only use your personal data when the law allows us to. Under the UK GDPR, we rely on the following lawful bases:
Performance of a Contract: To generate quotes, process orders, deliver fireplaces, carry out installations, and handle customer service.
Legitimate Interests: To effectively manage our relationship with you, improve our local business services, and maintain our records.
Legal Obligation: To comply with statutory financial requirements (such as retaining sales records for HMRC tax purposes).
3. Data Sharing and Third Parties
We value your privacy and do not sell or rent your personal data. We only share necessary information with trusted third parties to complete our services to you:
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Couriers and logistics partners for delivering heavy fireplace goods.
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Certified Gas Safe engineers or HETAS installation subcontractors (if applicable to your installation).
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Payment processors to securely handle credit/debit transactions.
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HMRC, regulators, or legal advisors where strictly required by law.
4. Data Retention
We will keep your personal data only for as long as necessary to fulfill the purposes we collected it for. In accordance with UK tax laws and standard limitation periods for contract claims, we typically retain transaction and contact information for up to 6 years after your purchase or installation.
5. Your Legal Rights
Under the UK GDPR, you hold rights that you can exercise at any time:
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Right of Access: Request a copy of the personal data we hold about you.
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Right to Rectification: Request correction of inaccurate or incomplete data.
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Right to Erasure: Request deletion of your personal data where there is no overriding legal reason for us to keep it.
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Right to Object: Object to processing based on our legitimate business interests.
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To exercise any of these rights, please contact us using the details below.
6. Contact Details and Complaints
If you have any questions about this Privacy Policy or wish to exercise your rights, please email us:
Email: privacy@londonkentfireplaces.co.uk
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK data protection authority (www.ico.org.uk). We would appreciate the opportunity to resolve any concerns directly with you first.